Friday, February 8, 2008

Jay-Z & Steve Stoute - Translation Advertising



The New York Times gave insight to the advertising company that will be started by ex Def Jam president Shawn "Jay-Z" Carter and record executive Steve Stoute. The pair feel that they can reach the African American demographic in a day and age where they are not being "spoken to" by big corporations.

2 comments:

Massive DB said...

This man doesn't know how to do anything but make more money. DAMN IT MAN! (No Fab). Kudos J.

Massive DB said...

Alright now I'm sure this new business venture is going to be extremely lucrative. The only question I have is how is Hov going to cater to a demographic that he is no longer a part of. I'm speaking of young African Americans. Is there some kind of focus group or something? Shit, I'll sign up.

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